From idea to execution, we help you design, build, and optimize digital products that drive adoption, loyalty, and revenue. Partner with senior experts across product design, growth, strategy, and development — flexibly and impactfully.
From idea to execution, we help you design, build, and optimize digital products that drive adoption, loyalty, and revenue. Partner with senior experts across product design, growth, strategy, and development — flexibly and impactfully.
Designing the future of liquidity visualization from the ground up for a new generation of crypto traders
Bookmap is a professional-grade trading platform known for its powerful visualization of market liquidity using real-time heatmaps. Traditionally focused on desktop users, Bookmap serves a growing base of institutional and advanced retail traders who rely on granular order flow data to inform split-second decisions.
With the rise of 24/7 crypto markets and the growing demand for mobility, Bookmap identified a critical opportunity: expand its product offering beyond desktop by launching entirely new web and mobile applications, built from scratch. It was a ground-up design to bring the signature Bookmap heatmap, proprietary indicators, and trading workflows to modern, lightweight, and touch-friendly environments.
Key challenges included:
Empha Studio partnered with Bookmap as the end-to-end UX/UI design team for the new web and mobile platforms. From user research to interaction design, we crafted a seamless, high-performance trading experience tailored to the unique needs of crypto traders. Our work spanned product strategy, system architecture, UX flows, visual design, and close collaboration with engineering.
The result: a dual-platform trading system that mirrors Bookmap’s powerful desktop offering—adapted, optimized, and reimagined for real-time decision-making on the move.
Early adoption over projections in closed beta (crypto traders)
reduction in bounce rate on the web platform compared to industry benchmarks
User satisfaction score in post-beta feedback survey
We conducted deep-dive interviews with professional crypto traders, both active Bookmap users and newcomers. We mapped their routines, frustrations, and unmet needs across devices. Core insights included:
From our research, we defined the product vision as:
“Deliver the precision and power of Bookmap’s heatmap and trading engine to a web and mobile platform—without compromising performance, control, or clarity.”
We mapped key personas—from day traders to crypto scalpers—and translated their pain points into product principles around visibility, modularity, and responsiveness.
We explored multiple system architectures, interaction models, and component libraries through:
We co-created with the client to prioritize features that balanced market readiness with innovation.
We built mid- and high-fidelity prototypes for:
We tested early flows and prototypes with professional users in sandbox environments. Iterative feedback cycles helped us fine-tune:
Empha Studio delivered a full product design system and spec package that included:
From chart logic to user defaults. Our early alignment with engineering was essential to ensure feasibility at scale
Traders are more loyal when they can mold the interface to their workflow
It means smarter defaults, focused UX, and gesture-first thinking
With Empha Studio’s end-to-end product design leadership, Bookmap successfully evolved from a single-platform desktop solution to a multi-device trading ecosystem. We bridged complexity and simplicity to deliver a platform traders can trust—whether they’re on their desktop workstation or their mobile phone.
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We’d love to bring your ideas to life.
Tell us what you’re thinking — and we’ll help shape it.
AI automation means using large language models (like GPT-4) to handle repeatable tasks inside your business. We design and build custom agents that can qualify leads, summarize content, route tickets, trigger workflows, or power internal copilots.
Not at all. While we specialize in building intelligent systems, we also offer full-service UX/UI and product design — from discovery to delivery. Many of our clients come to us purely for design support, with or without AI.
We collaborate with startups, scale-ups, and enterprise teams across fintech, SaaS, healthcare, e-commerce, logistics, and more. Whether you’re building your first product or scaling a complex system, we adapt to your stage and stack.
Absolutely. We run UX audits, onboarding redesigns, and complete product design engagements. Whether you're looking to clean up a dashboard, increase activation, or launch a new feature — we’ve got the design depth to support it.
Yes — that’s the core of what we do. We build agents that connect directly to your tools (Slack, Notion, HubSpot, CRMs, internal platforms), automate actions across them, and fit how your team already works. No need to change your stack.
No — we design every system to be maintainable without in-house ML engineers. We handle the technical setup, logic, and integrations, and offer optional support plans to monitor and optimize performance post-launch.
That’s totally fine. You can engage us for standalone UX/UI work, product discovery, or AI automation — or combine them. We’re built to plug into your priorities and scale with your roadmap.
