Flexible services that
deliver real results

From idea to execution, we help you design, build, and optimize digital products that drive adoption, loyalty, and revenue. Partner with senior experts across product design, growth, strategy, and development — flexibly and impactfully.

Flexible services that
deliver real results

From idea to execution, we help you design, build, and optimize digital products that drive adoption, loyalty, and revenue. Partner with senior experts across product design, growth, strategy, and development — flexibly and impactfully.

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Transforming workflows: Meetia, your unified AI business assistant

Integrating meetings, emails, tasks, and workflows into a seamless, AI-driven workspace designed entirely in-house

Client introduction

Meetia.io is an innovative AI-powered productivity platform developed entirely by our specialists at Empha Studio. It serves as a sophisticated business assistant, seamlessly integrating meetings, email management, tasks, and workflows into a unified, automated workspace. Meetia empowers professionals across various roles, including team leads, educators, sales representatives, and product managers, enabling them to work smarter and more efficiently.

Client
Empha Studio
Service
AI products
Industry
AI & digital interfaces
Duration
7 months

Project challenge

Prior to Meetia, professionals frequently experienced productivity loss due to:

  • Constant switching between multiple applications.
  • Manual management of meetings, follow-ups, and email tasks.
  • Difficulty maintaining continuity and context from discussions and decisions.

Our core challenge was to design a highly intuitive, frictionless interface that leverages advanced AI capabilities while ensuring user trust, ease of use, and robust privacy protections.

Solution
overview

Empha Studio crafted a comprehensive UX/UI solution for Meetia, embedding powerful AI-driven functionalities directly into daily workflows:

  • Real-time transcription and AI-generated summaries.
  • Conversational AI that intuitively handles scheduling, emails, and task creation.
  • Automated workflows and follow-up management.
  • Browser extension integration enabling instant access without disrupting user flow.

40%

increase in AI feature usage, driven by active engagement during meetings

30%

boost in productivity, as users experienced reduced context-switching and smoother task management

85%+

of users described Meetia as “seamlessly integrated” and “quietly powerful” in their daily workflows

Design thinking
in action

01

Emphasize

Conducted targeted user interviews with multi-role professionals to deeply understand workflow challenges and productivity bottlenecks.

02

Define

Reframed user challenges from simple productivity issues to opportunities for AI-driven automation and seamless integration.

03

Ideate

Executed collaborative brainstorming sessions, developing key functionalities around conversational AI interactions, intuitive UI elements, and robust accessibility.

04

Prototype

Created interactive prototypes demonstrating real-time transcription interfaces, AI-assisted summaries, actionable follow-ups, and frictionless browser integration.

05

Test

Carried out extensive usability tests with early adopters, refining interfaces and enhancing AI trust and transparency based on feedback.

Key learnings

Integrated AI unlocks adoption

Embedding intelligent features into familiar workflows accelerates both usage and output

Trust grows
through clarity

Clear functionality and predictable UX are essential for building confidence in AI products

Feedback fuels
relevance

Iterative refinement based on user input is vital for delivering usability and strong product-market fit

Conclusion

Empha Studio successfully delivered Meetia.io as a home-grown, fully integrated AI assistant, revolutionizing workplace efficiency by intelligently connecting meetings, emails, tasks, and workflows into a seamless, user-friendly environment.

Have a project in mind?

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Tell us what you’re thinking — and we’ll help shape it.

Wondering something?
Let’s clear it up

What is AI automation, exactly — and what can you build?
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AI automation means using large language models (like GPT-4) to handle repeatable tasks inside your business. We design and build custom agents that can qualify leads, summarize content, route tickets, trigger workflows, or power internal copilots.

Do you only work on AI and automation projects?
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Not at all. While we specialize in building intelligent systems, we also offer full-service UX/UI and product design — from discovery to delivery. Many of our clients come to us purely for design support, with or without AI.

What kind of companies do you usually work with?
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We collaborate with startups, scale-ups, and enterprise teams across fintech, SaaS, healthcare, e-commerce, logistics, and more. Whether you’re building your first product or scaling a complex system, we adapt to your stage and stack.

Can you help us design or improve our existing product interface?
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Absolutely. We run UX audits, onboarding redesigns, and complete product design engagements. Whether you're looking to clean up a dashboard, increase activation, or launch a new feature — we’ve got the design depth to support it.

Can you integrate AI agents into our current tools or workflows?
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Yes — that’s the core of what we do. We build agents that connect directly to your tools (Slack, Notion, HubSpot, CRMs, internal platforms), automate actions across them, and fit how your team already works. No need to change your stack.

Do we need technical staff to manage these AI agents?
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No — we design every system to be maintainable without in-house ML engineers. We handle the technical setup, logic, and integrations, and offer optional support plans to monitor and optimize performance post-launch.

What if we want to start with just design — or just automation?
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That’s totally fine. You can engage us for standalone UX/UI work, product discovery, or AI automation — or combine them. We’re built to plug into your priorities and scale with your roadmap.