From idea to execution, we help you design, build, and optimize digital products that drive adoption, loyalty, and revenue. Partner with senior experts across product design, growth, strategy, and development — flexibly and impactfully.
From idea to execution, we help you design, build, and optimize digital products that drive adoption, loyalty, and revenue. Partner with senior experts across product design, growth, strategy, and development — flexibly and impactfully.
Bold UX strategy meets complex product design to launch Australia’s next-gen platform for flexible office rentals
Our client, a forward-thinking property management startup in Australia, sought to transform how businesses access and manage short-term workspaces. Operating within the real estate and flexible office industry, they aimed to pioneer a digital platform that connects teams with adaptable office solutions tailored to their dynamic needs.
The concept of flexible office management platforms was gaining traction globally, yet remained underdeveloped in the Australian market. The client’s ambition was to test and validate this emerging concept locally. However, they faced several critical uncertainties:
The stakes were high: launching a product without deeply understanding user behavior in an unproven market could mean missed opportunities—or worse, a failed product-market fit.
We designed and validated an MVP platform that allowed Australian businesses to discover, book, and manage flexible office spaces and meeting rooms with ease. The solution tackled core user pain points with intelligent filtering, a fluid booking flow, and an integrated system for payments and room management—all driven by deep user research and agile UX/UI methodology.
User task success rate in usability testing
Booking time reduced compared to previous manual systems
Users reported clarity and satisfaction in selecting appropriate meeting rooms
We initiated the project with immersive user research. Through interviews and contextual inquiries, we uncovered how startups, freelancers, and enterprise teams approached short-term rentals. We learned about their frustration with manual booking processes, trust issues with space availability, and the lack of workspace customization.
From this research, we distilled the insights into actionable user personas:
We reframed the problem:
“How might we enable fast, reliable access to flexible workspaces that cater to diverse logistical and team needs?”
In collaborative sessions with stakeholders, we explored diverse flows and wireframes. We used crazy 8s, storyboarding, and prioritization matrices to identify the most impactful features for the MVP—balancing usability, business viability, and technical feasibility.
We rapidly developed interactive prototypes of the core flows, including:
We tested the prototypes with real users representing our target personas. Their feedback revealed pain points (like unclear booking timeframes and equipment filters), which we used to refine flows and clarify micro-interactions. Multiple testing cycles led to a polished, intuitive experience.
Empha Studio delivered a full end-to-end UX/UI solution, including:
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Even in concept testing, early user interviews helped avoid costly assumptions
Managing diverse room types and booking times meant our UI had to over-communicate availability and context
Booking duration selection and equipment filters, though seemingly minor, had a massive impact on user confidence and satisfaction
By merging strategic UX thinking with design precision, Empha Studio helped launch one of Australia’s first platforms for managing flexible office spaces. The result was not just an MVP—but a validated foundation for scaling a new way of working.
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We’d love to bring your ideas to life.
Tell us what you’re thinking — and we’ll help shape it.
AI automation means using large language models (like GPT-4) to handle repeatable tasks inside your business. We design and build custom agents that can qualify leads, summarize content, route tickets, trigger workflows, or power internal copilots.
Not at all. While we specialize in building intelligent systems, we also offer full-service UX/UI and product design — from discovery to delivery. Many of our clients come to us purely for design support, with or without AI.
We collaborate with startups, scale-ups, and enterprise teams across fintech, SaaS, healthcare, e-commerce, logistics, and more. Whether you’re building your first product or scaling a complex system, we adapt to your stage and stack.
Absolutely. We run UX audits, onboarding redesigns, and complete product design engagements. Whether you're looking to clean up a dashboard, increase activation, or launch a new feature — we’ve got the design depth to support it.
Yes — that’s the core of what we do. We build agents that connect directly to your tools (Slack, Notion, HubSpot, CRMs, internal platforms), automate actions across them, and fit how your team already works. No need to change your stack.
No — we design every system to be maintainable without in-house ML engineers. We handle the technical setup, logic, and integrations, and offer optional support plans to monitor and optimize performance post-launch.
That’s totally fine. You can engage us for standalone UX/UI work, product discovery, or AI automation — or combine them. We’re built to plug into your priorities and scale with your roadmap.
